
diaTribe
We hacked Yelp so that parents could finally hold their children’s NYC public school cafeteria to the same standards as the food that they are eating.
Despite being home to some of the best restaurants in the world, the food served in New York City public schools is extremely unhealthy. With thousands of families relying on school lunches to feed their children, countless students and parents are left with no other options.
We created a Yelp profile for The Caton Cafe—a new restaurant with the same name, address as a notably bad NYC public school cafeteria, complete with a website and menu derived entirely from the actual school lunch menu.
In two weeks, more than 250 1-star reviews flooded in and we officially became the worst reviewed restaurant in NYC on Yelp.

CBS News CBS New York
Clio Awards 2018
Bronze, Health & Wellness
Disease Awareness - Single Platform Campaign
The One Show 2019
Merit, Digital
Web & Mobile
The Global Awards 2018
Shortlist
Single Platform Campaign
Manny Awards 2019
Best Social Media Campaign
