The MND Association
Mobility and speech limitations shouldn't limit self expression.
Mind's Eye—the first AI art expression tool for people with MND—made sure they didn't.
Motor Neuron Disease, or MND, causes people to progressively lose the ability to move and speak. Existing communication tools help people convey what they need, but not who they are. Many simply stop trying.
In 2023, we saw AI image generation as a breakthrough waiting to happen for the MND community. But tools like Midjourney aren't built for people who type with their eyes.
Built in collaboration with Smartbox—the makers of the ubiquitous Grid Pad communication device—Mind's Eye is a mobile app designed from the ground up for eye-tracking. Typing is replaced by a library of visually intuitive buttons, allowing prompts to be built easily. Finished images share directly to the messaging, social, and email apps they already use.
Mind's Eye launched in the UK and is downloaded to all Smartbox devices as a featured app.

Cannes Lions 2023
Silver, Pharma
Innovative Use of Technology:
Patient or Healthcare Professional
Shortlisted, Pharma
Innovative Use of Technology:
Patient or Healthcare Professional
Shortlisted, Digital Craft
AI Storytelling
Shortlisted, Mobile
Mobile Apps



