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The MND Association

Mobility and speech limitations shouldn't limit self expression.

Mind's Eye—the first AI art expression tool for people with MND—made sure they didn't.

Motor Neuron Disease, or MND, causes people to progressively lose the ability to move and speak. Existing communication tools help people convey what they need, but not who they are. Many simply stop trying.

In 2023, we saw AI image generation as a breakthrough waiting to happen for the MND community. But tools like Midjourney aren't built for people who type with their eyes.

Built in collaboration with Smartbox—the makers of the ubiquitous Grid Pad communication device—Mind's Eye is a mobile app designed from the ground up for eye-tracking. Typing is replaced by a library of visually intuitive buttons, allowing prompts to be built easily. Finished images share directly to the messaging, social, and email apps they already use.

Mind's Eye launched in the UK and is downloaded to all Smartbox devices as a featured app.

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Cannes Lions 2023

Silver, Pharma

Innovative Use of Technology:
Patient or Healthcare Professional

 

Shortlisted, Pharma

Innovative Use of Technology:

Patient or Healthcare Professional
 

Shortlisted, Digital Craft

AI Storytelling

 

Shortlisted, Mobile

Mobile Apps

How Mind's Eye Works

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